Logo “PFE”

PFE Asesorías is a law consulting company. They assess people in brand copyright and help them in the hole process of registering a brand.
The history of the creation of this logo began with the documentation that you need to put together to be able to register a brand in Chile.
The first logo proposal imagery was related to color layers and documents, vibrant dark mode applications and fresh color for light applications.

Screen Shot 2018-06-10 at 20.03.49Screen Shot 2018-06-10 at 20.03.34Screen Shot 2018-06-10 at 20.04.00

Following this logo proposal the requirement changed, they wanted to use the acronym of the owner’s name PFE. So the next step was to build a bold and vibrant colors acronym.


After two changes of direction, they wanted to use gears in their logo and a thinner font, later they didn’t want colors anymore, so we try a darker palette, but then they chose to use a burgundy palette.


logo-pfe copy2-01.png

logo-pfe copy2 copy-01.png

When they chose PFE final logo, I made business cards, email signature, documents (such as quote templates and complementary graphics).



Finally, after all those changes they change the name of the company to “Crea Legal”.

View Crea Legal Branding

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