Berenstein Consulting offers innovation consulting, business, and technology management for universities and research centers, governments, companies, startups, and investment funds.
Ad hoc technological scouting for companies and investment funds, project due diligence, search and negotiation of contracts, and financing for technological innovation projects.
Provides expert support to deep technology-driven organizations: startups, established companies, investors, incubators, accelerators, and research institutes.
Personalized approach to business and technologies: management of innovation and business development, efficient and rigorous process to transform the first projects into products and companies.
The concept
The conceptualization begins with the idea of the flower of life, of sacred geometry where the hexagon represents a perfect symbol, the harmony of opposites. The hexagon implies containment and the harmony of chaos. The subtlety of the delicate balance of the universe. The Hexagon is synonymous with synergy, work, wisdom, unity, perfection, and intelligence.
Integrated with small circles at each corner of the hexagon, the circle is regarded as the mother of all shapes, literally, metaphorically, and mathematically speaking. It is the archetypal form from which the other forms are drawn. The circle is a single cell, in nature it is the basic component of living beings, the shape of the planet earth or the eye.
To close the concept we rely on the color of the form, colors produce different emotions and decisively influence our perception of reality.
Use of business divisions
Thinking that different versions of the logo will potentially be needed, the proposal is to leave the logo drop as the line of business to be worked on.
It could also be treated at the color level, choosing a color for each sector that is going to work that is related to the type of business.
Color selection and meaning
Blue is related to maturity, it is usually linked to introspection, shyness, and tolerance, but probably its best-known connection is with the idea of serenity and calm. It is one of the colors most related to tranquility and control of the situation, as well as to peace, understanding, and protection. It is also linked to caring for others and trust and credibility, intelligence, power, and knowing how to be.
Likewise, blue is often linked to mental and emotional stability, as well as reason and a way of facing rational reality. It has been observed that the contemplation of blue favors the control and deepening of the breath, as well as that it helps in meditation processes. It also seems to favor creativity and cordiality, as well as understanding between people.
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