The basic principle of INCRIZA Global is to incubate, accelerate, and crystallize the dream of Startups, transforming them into pioneers in the national and global market.
We build and consolidate the foundations of current and future entrepreneurs who have big dreams, and seek to realize projects that will change the world. Delivering quality, trust, and innovation in the management of processes in the development of entrepreneurs.
INCRIZA was born from the idea of being unique, creative, passionate, and is related to my values, results, and being, IN (Integrity) CRIZ (crystallize) A (Love).
Next, I leave three proposals with the definition of concept, shape, and color that after choosing a path we will create all versions of the logo, that is, vertical, horizontal, high contrast, and black and white logo.
The original logo
The concept
The first proposal is an abstraction of the crystals of the amethyst stone, which helps to balance our forehead chakra and with that helps people to remain less dispersed and to have self-control in their emotions and faculties.
The shape of the stones creates a set of planes that look in various directions, this denotes diversity and plurality. That the same time is contained by the central point of the stones, which generates cohesion and symbolizes unity.
Through color, we reinforce the conceptual sensation that we want to reflect. Purple symbolizes magic, spirituality, and creativity. The variations also give the difference to their representations: the lightest purples are associated with the romantic and light, while the darker ones are associated with intellectuality and dignity.
Purple promotes harmony of mind and emotions, contributes to balance, mental stability, peace of mind, the link between the spiritual and physical worlds, between thought and action. It inspires selfless and unconditional love, free of ego, encouraging sensitivity and compassion. It signifies loyalty, well-being, success, and wisdom. Purple stimulates brain activity that we use when solving problems. When used with care, it gives an air of mystery, wisdom, and respect.
The second proposal is the abstraction of a flying butterfly. Why a butterfly? For the transformation, for the whole process that the butterfly goes through to reach its beauty once it completes all the steps of its transformation.
The second reading of this proposal is the heart, why a heart? For the passion that INCRIZA delivers. All this is represented out in a geometric and symmetrical way. Which denotes order, structure, and organization.
To finish the concept we have the color where the lower half of the butterfly is purple, which symbolizes magic, spirituality, and creativity.
Magenta (pink or fuchsia) represents a feeling of welcome and friendliness. Produce happiness and avoid confrontation. It also stimulates compassion and leaves people with the feeling of wanting to help others by promoting intuition and inner expression.
Finally, the orange represents joy, enthusiasm, sociability, originality, activity, enthusiasm, and closeness. That position in the upper part of the butterfly is the dominant color, the one that guides the way to the future.
The final proposal is an abstraction of the phoenix, which tells the story of a bird capable of being reborn from its ashes. It is a universal symbol of death generated by fire, resurrection, immortality, and the sun.
Through the shape we represent fire, carried out with an organic form, which gives us a more comforting sensation, since we relate it to nature.
We end up closing the meaning of this proposal with the color, as a base we have purple (which we previously defined) to this is added the color red, orange and yellow, this set of colors envelops us with its warmth.
We also have the particular meanings of each one, in the case of red, we have a neuronal activation and passion, which together with the orange of fun, sociability and everything cheerful we reach the upper yellow touch that symbolizes optimism and energy that sits on the head of the phoenix.
