I started working on this project in the third quarter of 2017. I began taking the corporate image that Zissmo had at the time, which did not represent precisely a new and digital brand.
When I started, there was so much work to do. We had to rethink the entire platform and make it work in a short time. And because of that, Zissmo gave priority to building a working software, then a more significant corporate image.
During this time, the focus was on creating all the flows and wireframes and new graphics (with the old logo) for this new platform, think on how to improve the current requirements and complement it with customer experiences. All together with some graphics fixes on the public website (landing page).
Company original definition
Zissmo is a platform that brings together and connects every player within the entrepreneurship environment (primarily entrepreneurs, mentors, product and service providers and different kinds of investors). The platform will also give the users tools to create digital investment rounds, in which a large pull of investors will be invited to participate and invest on. Its primary objective is to shorten the time it takes for an entrepreneur to improve its business, lower desertion rates, professionalize its structure and rapidly increase the value of the company. As a community, real-time interaction among entrepreneurs is vital, so we will focus on providing different spaces where users will be able to share, connect and cooperate with each other, such as forums, updates, news among others. Our business model comprises three primary structures: memberships, sponsorships, and fees over successful investments generated.
New proposal with the old logo