Usability Study Pyvana

Pyvana is a Software aimed at small and medium retailers who wish to improve their analytics about their sales and other commercial KPI. Through the processing of your business data as SKU and with Artificial Intelligence and Machine Learning techniques, you model the data and identify groups of customers and products to help retail make smarter decisions in critical aspects of your business such as allocation, assortment, and promotions under models of demand prediction, purchase propensity, and KPI business keys.

Vision: To be a valuable tool that allows Latin American retail to generate the processes and efficiencies that large multinational retailers are able to obtain with technologies that are not currently available to local budgets.

About this study

This usability study was carried out for Pyvana’s online application.
Based on an initial meeting with the client, we designed this study to identify particular and general usability problems, as well as complicated points for users.

This study is carried out and based on the experience of the user and not of the Pyvana client or the potential client of the platform, in order to explore what could make the user experience more adequate and functional.

This document describes the study we conducted and includes the usability test with individual users, competence review, review of platform flow, accessibility review, and analysis of target users.

Objective

The objective of this project is to analyze the flow of navigation and usability, the structure of the software (information architecture) and the visual hierarchy of all the components of the Pyvana platform.

In order to standardize the usability, order, and navigation of this platform so that the user experience is as fluid as possible both on desktop and mobile.

For this, we will review and propose the restructuring of the current views of the application that are necessary to achieve this objective. The idea is to improve it through design resources without altering the structural functioning.

The process of testing with users

Testing plan

Execution

Analysis

Testing Technique

The method chosen for this usability test was qualitative analysis with in-person interviews using the Concurrent Think Aloud (CTA) technique, where participants were asked to express their thoughts and emotions as they performed the tasks. The disadvantage of this technique is that it can interfere with time in the accuracy of the task, but since the system will not be evaluated in comparison to a reference point or a concurrent design, CTA works well for this study.

A usability test with users consists of monitoring users interacting with the platform. They are asked to navigate and perform specific tasks. While the user performs these tasks, the user’s facial reactions, the verbalization of the steps he or she performs while performing various tasks, and the screen at each moment are recorded.

User person

For the usability study, users of medium and advanced technological level are sought in order to know how to operate in the use of platforms with similar characteristics.

As usual in a study of these characteristics, a small sample of person users is chosen who may be prone to the use of this platform, but who are neither ideal users nor their counterparts so as not to affect the outcome of the study.

In this case, three users of the target demographic group were selected, with people present in the commercial, logistics, and medium-sized and small-scale retailer operations present.

For the purpose of this study, the group is broad enough to include a wide range of potential Pyvana users.

Usability metrics.

Critical errors

It was considered a critical error all deviations when completing the objectives of the scenario or the inability of the user to complete the scenario. Significant errors were also assigned when the participant initiated (or attempted to initiate) an action that would result in a scam of proposed goals.

Non-critical errors

Non-critical errors were errors found by the participant but that do not present a significant problem to achieve the proposed objectives or the use of the tool.

Impact levels

The impact is the classification of the consequences of the problem or error. By defining the level of impact, the problem has on the successful completion of the task.

Three levels of impact were considered:

High: prevents the user from completing the task (critical error)
Moderate: it causes difficulties for the user, but the task can be completed (non-critical error)
Low: that do not significantly affect the completion of the task (non-critical error) But that leave option to improve them.

User interviews

I did three interviews with selected users, who are given a general introduction to the platform what it is and what it does.

The new user is introduced to the assignment — a set of simple tasks within the platform and intuitive navigation within it.

At the same time, the users are monitored in real-time using the platform with an audiovisual recording, capturing all their reactions and interactions with the platform.

The videos of the interviews made to the test subjects are attached, which will be delivered together with this document for later review by the client. This material will not only be valuable for the improvements related to this analysis but for everything the customer wishes to use.

User test results.

The platform takes too much time to load, so users lose focus, become confused.

Initial Questions

Final questions

User 1:

Summary

User 2:

Summary

User 3:

Summary

User Interviews

User 1: https://youtu.be/wI2bWU6PDWQ
User 2: https://youtu.be/gTHC0foQpnM
User 3: https://youtu.be/7S4evKIACes

Platform Analysis

Accessibility

Identity

Navigation

Content

Page analysis

Competition Analysis

The competition analysis explains and shows which areas of the business you try to improve and optimize with the software. All competitor websites include a blog with research and related topics.

The competition analysis explains and shows which areas of the business you try to improve and optimize with the software. All competitor websites include a blog with research and related topics.

Direct competitors

JustEnough

Advantages

Disadvantages

Celect

Advantages

Disadvantages:

Precima

Advantages

Disadvantages

Conclusions

The development of this usability study with individual users has helped us to validate critical points in the use of the Pyvana platform.
Together with the analysis made by OrangeLab of the platform and with the use of testing with individual users we have been able to clarify a variety of points that could be improved after the platform is more friendly and intuitive.

Wireframing

After the UX analysis, I proposed high fidelity wireframes for the platform.

Layout Proposal

App Landing Page

Presentation

presentation-wide

View the logo conceptualization: